Why We Focus on Business Health

There is no shortage of analogies to help operators wrap their heads around the many functions of a business and how they (must) work together. And we’re not the first to suggest the body as a comparison for how to think about a healthy business. In our last post we began to lay out the foundations of Forte’s Business Health Framework. But we’d like to dig into this comparison to flesh (pun intended) out some concepts that are wildly important and explore more about why focusing on business health is the essential first step towards growth.

Just like every part of the body has its own unique function that contributes to the overall wellbeing of the individual, every aspect of a business plays a crucial role in ensuring its success. It’s not that your business can’t function without one of these elements being solid, but all of them are required in order for your business to thrive.

Leadership = Brain

The brain is the central command center of the human body. It controls and coordinates all of the body’s functions and is responsible for making decisions. In a business, the leadership team plays a similar role. They are responsible for making decisions that will guide the company towards success. Like the brain, effective leadership is crucial for the proper functioning of a business. Indulge us going a step further, and just like the brain has multiple lobes and functional regions, a leadership team should almost never be composed of a single person. The perspectives, personalities, conflicts, and complements of a healthy leadership team will give your business the best chance of success.

Vision = Soul

The soul is often described as the essence of a person. It is the intangible part of a human that gives them their unique identity. In a business, the vision serves a similar purpose. It is the guiding force that gives the company its identity and purpose. A strong and clear vision is essential for aligning the efforts of the entire organization towards a common goal.

Strategy = Skeletal System

The skeletal system provides support and structure to the human body. It is the framework that supports all the other systems and enables movement. In a business, the strategy serves a similar purpose. It provides the framework for the company’s operations and guides decision-making. Without a solid strategy, a business may lack direction and struggle to achieve its goals.

People = Muscular System

The muscular system enables movement and is responsible for generating the force needed for physical activity. In a business, the people are like the muscular system. They are the driving force behind the company’s operations and are responsible for executing the strategy. Just as the muscular system requires proper care and maintenance to function optimally, businesses must prioritize their people and provide the support and resources they need to succeed.

Systems = Nervous System

The nervous system is responsible for transmitting signals throughout the body and coordinating the body’s responses to external stimuli. In a business, systems serve a similar purpose. They facilitate communication and coordination between different parts of the organization. Just as the nervous system must be healthy and functioning properly for the body to operate optimally, businesses must ensure that their systems are effective and efficient to maximize their performance and are the best means of ensuring that leadership is focusing on business health.

Products & Services = Blood

In a business, products and services function akin to the vital role of blood in the human body. Just as blood delivers oxygen and nutrients to support the growth and repair of organs and tissues, products and services are the tangible outputs that generate revenue and fulfill the needs of customers. High-quality products and services are essential for a business to meet customer demands and remain competitive in the marketplace. They serve as the life force that fuels the success and sustainability of the company.

Sales & Marketing = Heart

The heart is responsible for pumping blood throughout the body, providing oxygen and nutrients to the organs and tissues. In a business, sales and marketing serve a similar purpose. They are responsible for generating revenue and bringing in new customers. Without a healthy heart, the body cannot survive. Similarly, without effective sales and marketing, a business cannot thrive.

Finances = Lungs

The lungs are responsible for taking in oxygen and expelling carbon dioxide, ensuring the body has the necessary resources to function. In a business, finances serve a similar purpose. They are the lifeblood of the company, providing the necessary resources to operate and grow. Just as the lungs must be healthy and functioning properly for the body to thrive, businesses must prioritize their finances and ensure they are managed effectively.

In summary, comparing a business to the human body highlights the interconnectedness and importance of each component. Just as every part of the body contributes to overall well-being, every aspect of a business plays a crucial role in its success, which is why Forte believes that the first step towards success is focusing on business health. Effective leadership, a clear vision, a solid strategy, dedicated and supported employees, efficient systems, high-quality products and services, effective sales and marketing, and sound financial management are all essential for a business to thrive. By understanding and nurturing each element, business operators can create a healthy and robust organization capable of achieving its goals and excelling in the marketplace.